Cosmetics e-commerce — Lebanon — 2026
The Booty Republic
A leading Lebanese cosmetics brand that wanted its storefront to hold up against an international reference.
- Engagement
- E-commerce, Web design & development
- Status
- Live
The situation
The Booty Republic is one of the larger cosmetics brands selling in Lebanon, and it arrived with an unusually specific brief: a premium international storefront it wanted to be measured against, and a long list of interface requirements to go with it. The work was not to launch a store — it was to make a store that could stand next to the reference without looking like the cheaper version of it.
What we built
- A custom storefront built to a detailed interface specification rather than assembled from a stock theme
- Merchandising the brand actually sells with — hero campaigns, bundle-and-save offers, and product pages built around a small, high-repeat catalogue
- Supporting content the brand kept getting asked for: FAQ, contact and product education
- A responsive build carrying the same detail down to phone width, where most of the traffic arrives
How we approached it
We used the reference as a standard, not as a template.
Being handed a site to match is a trap: copy it and you inherit decisions that were made for a different catalogue and a different market. We took the level of finish as the requirement, then designed to this brand's own products and buying pattern.
We built the interface so the brand can keep running campaigns without us.
The requests kept coming because the brand moves quickly. Building the storefront as composable sections meant new campaigns and bundles are a merchandising job, not a development ticket.
Stack
Shopify, Liquid, Custom theme development