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Optometry & eyewear retail — Tripoli, Lebanon — 2026

Adra Eye Care

An established eye care clinic discoverable only through Facebook.

Engagement
Product strategy, Web design & development, E-commerce
Status
In development
Live
Not public yet
Adra Eye Care website home page

The situation

Adra Eye Care had patients, a reputation and premium eyewear brands on its shelves, but no website — which meant no search presence for anyone in Tripoli looking for an optometrist, and no way to show the eyewear range to people who weren't already walking past. We scoped the work in two stages: an informative clinic site first, then a retail layer for the eyewear.

What we built

  • A full product requirements document before any design: audience, service architecture, page structure, design system, animation language and success metrics
  • The clinic site — services, team credentials, facilities, location, and appointment requests routed through WhatsApp and phone, the channels patients actually use
  • A retail phase covering the branded eyewear range
  • Local search foundations, since the query that matters most here is a local one

How we approached it

We wrote the PRD before we opened a design tool.

Two priced phases came out of it — informative first, retail second — so the clinic could go live and be found while the commerce build ran, and each phase had a defined finish line.

We designed the brand mark into the interaction.

The clinic's identity is built on an eye form, and the site's signature interaction follows from it rather than being applied on top.

Adra Eye Care appointment request flow on a phone

Stack

Next.js, Framer Motion, Tailwind